Perfetti Van Melle - one of the world's largest manufacturers and distributors of confectionery and chewing gum with global brands that are being enjoyed in more than 150 countries worldwide - is seeking a passionate and enthusiastic Associate Brand Manager to work on our Airheads brand.
The Associate Brand Manager will support the Airheads team through leadership of business analysis, key projects/initiatives and budget management. This role will partner with the brand team, cross functional business partners, global team, and communications agencies to develop, execute and track brand initiatives and marketing plans. Areas of responsibility include:
Business analysis and tracking
Project leadership (initiatives, innovation)
Consumer communications execution
Lead and execute brand plans
Analysis and problem solving
What you will do:
Lead key business analysis and tracking including IRI and shipment data to provide perspective and recommendations on key business drivers and challenges. Play a leadership role in our annual business review process.
Partner with multi-functional counterparts (R&D, manufacturing, finance, market research, etc.) to develop and execute key initiatives including new products and processes
Partner with internal and external agencies and vendors to develop and execute marketing elements including packaging, displays, programs and/or communications.
Manage APL budget including tracking of spending within budget and monthly reconciliation with finance and agency partners.
Support overall brand team by managing internal new item process tools (NPL, Passport) for key initiatives.
Partner with relevant global partners as needed for support on innovation, packaging and communication.
The ability to provide clear recommendations with concise supporting rational (from data) is paramount to being successful in this position.
We need you to have:
Bachelor’s degree required
Master’s degree preferred
2+ years Brand Marketing or Category Management experience, ideally within CPG Brands
Strong analytical skills
Excellent communication skills
Prior Experience Needed:
General brand management experience
Working with IRI or Nielsen data
Cross-functional project management/leadership
Managing multiple initiatives
Working in a collaborative environment
Perfetti Van Melle, USA is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.