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Deputy Director VITRAKVI Marketing

  • Bayer
  • $131,020.00 - 141,250.00 / Year *
  • Whippany, NJ 07981
  • Full-Time



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Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life.






At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.



Apply online





Deputy Director VITRAKVI Marketing



Your tasks and responsibilities







As of Nov. 2018, VITRAKVI became the first approved
TRK Inhibitor in the US and the first product ever to gain its
initial FDA approval based on tumor genomic profile rather than the
site of the tumor. VITRAKVI is approved for use in any solid tumor
that has an NTRK gene fusion - this fusion is rare (<1% of
cancers) and identifiable through cancer genomic testing. VITRAKVI
is transforming thinking about how cancer can be treated and the
brand exemplifies the significant advances in Precision Oncology
that Bayer is committed to driving. This position will be vital to
shaping the success of the VITRAKVI launch, which is also at the
core of Bayer's strategy to expand its leadership in
oncology. The person who takes this position will need to provide
leadership in simplifying the complexities of a drug that can be
used across all solid tumors by all types of oncologists, with
genomic profiling as a prerequisite for successful treatment. We
are also expecting a competitive product to launch in 2019 and this
position will be critical to shaping our competitive response,
continuing leadership, and strong launch trajectory. Achieving the
full potential of VITRAKVI will require speed, innovative thinking,
and a deep commitment to patients.







The Deputy Director VITRAKVI Marketing reports to
the Head of Marketing VITRAKVI and is responsible for shaping
the professional promotions for the brand. This person will lead
key strategic work and tactical pull through, Including but not
limited to generating market, customer, and competitive insights
through market research, ad boards, HCP engagement, and data
analytics and driving brand differentiation through shaping brand
messaging, promotional initiatives, and marketing materials. This
person will also execute key brand management responsibilities such
as brand, tactical and competitive planning, peer-to-peer education
/ speaker programs, agency management and budget
oversight.







The primary responsibilities of this role, Deputy
Director Vitrakvi Marketing, are to:





+ Drive customer insight generation by
generating key business questions, meeting with customers, and
collaborating with business insights team to shape market research
and interpretation of performance and execution
data



+ Lead brand planning and tactical
planning to provide clear and competitive strategic guidance and
develop aligned execution plans across the matrix
team



+ Develop differentiating brand
messaging, objection handling, and promotional initiatives and
materials based on customer insights and aligned to brand
strategy



+ Shape peer-to-peer education / speaker
program efforts, leading the development and roll-out of programs
and materials and the tracking of key
metrics



+ Proactively anticipate key market
events and develop competitive action plans to consistently drive
differentiation and leadership



+ Deliver high quality agency management
to ensure strong partnership with professional key agency
partners













Who you are







Your success will be driven by your demonstration of
our LIFE values. More specifically related to this position,
Bayer seeks an incumbent who possesses the
following:







Required Qualifications:

+ Bachelor's
Degree

+ A minimum of 8 years of experience in
bio-pharmaceutical industry; at least 4 years of experience in
Marketing, including US Marketing

+ Excellent oral and written communication
skills required

+ Ability to collaborate and align with
internal and external partners to develop strategy and drive
aligned execution

+ Strong analytical capabilities to seek
out and interpret key data











Preferred Qualifications:





+ MBA



+ Prior
experience in precision
medicine



+ Prior
product launch
experience



+ Prior
experience in
Oncology









#LI-US







Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the \"Passion to Innovate\" and the \"Power to Change\", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.













Bayer is an Equal Opportunity Employer/Disabled/Veterans







Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

















Country:United States

Location:NJ-Whippany

Functional Area:[sap_fa_19]

Entry Level:5


* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.